What women business travellers want

A university study debunks the theory that women business travellers want the same as their male counterparts.

The study, by Professor Judi Browne of Cornell University's Centre for Hospitality Research, finds that women travellers place greater value on comfort - a good bed is a much higher priority for women than for men - and they prefer hotels that have amenities such as gyms and spas so they can mix business with pleasure.

The study also finds that the majority of female business travellers do not feel guilty about being away from home, rather they welcome the freedom from daily routines, Browne says.

According to Browne, women last year accounted for nearly half of all business travellers in the US, up from 43 per cent in 2003 and about 25 per cent in 1991.


Kay O'Sullivan